宗教寺院的導覽解說之魅力因子 -以台北興隆山慈光寺為例=The Charm Factors of the Guided Tours of the Religious Temple-A Case Study of Ci-Quang Buddhist Temple on Xilung Mountain, Taipei
With the exchange of religious cultures among countries, the industry chain of religious cultural tourism has flourished. Religious ontology contains unique characteristics of inheriting humanistic assets and continuing history and culture. For example, religious buildings show their meanings, religious culture and teachings cleanse people's hearts and souls, and religious historical stories are alert to the world, and so on. In this study, the charm factors of religious temple guided tours are discussed-Take Qi-Guang Buddhist Temple on Xinglong Mountain Taipei as an example. The guided tours of religious temples present the strength and beauty in the changes of Buddhist system and culture, and through the tour guides, the history of Buddhist humanistic monuments is transmitted to the visitors.
Through relevant research, this study explores the religious culture, professional knowledge, interpretation skills, equipment and overall service attitude displayed in the guided tours of Taipei Ci-Quang Temple. Interviews are conducted by using the EGM research method and the charm factors of three attributes (primitive, concrete and abstract) are summed up. Then, the importance-performance analysis method is used to explain the charm quality elements of the guided tours of Taipei Ci-Guang Temple. In the data of each item, the respondents give an average evaluation importance (M=4.15). The average satisfaction degree is 4.10. In the services of the guided tours, the respondents give Taipei Ci-Guang Temple quite high recognition. Then, the charm quality elements of Taipei Ci-Guang guided tours are classified by the Kano Model. The results show that one-dimensional quality (6 items) is the first, whereas attractive quality (3 items) and indifferent quality (3 items) are the second. Then, it is comprehensively summarized and analyzed by the exquisite Kano Model.
This study hopes to pass on the charm of religious culture connotation to the world. Through the combination of the services of the guided tours of Taipei Ci-Quang Temple with the cultural sightseeing and recreational pattern strategy, the religious culture can be rooted substantially and forever. Also, the results are provided to the relevant authorities to understand the public's attributes of the charm and quality of the guided tours of Taipei Ci-Quang Temple. By maintaining or improving the research results in stages, the charm quality can be optimized effectively, and the satisfaction of people visiting can be improved.
