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Household Altars in Contemporary Japan: Rectifying Buddhist “Ancestor Worship” with Home Décor and Consumer Choice |
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| Author |
Nelson, John
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| Source |
Japanese Journal of Religious Studies
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| Volume | v.35 n.2 |
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| Date | 2008 |
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| Pages | 305 - 330 |
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| Publisher | Nanzan Institute for Religion and Culture=南山宗教文化研究所 |
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| Publisher Url |
http://nirc.nanzan-u.ac.jp/en/
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| Location | 名古屋, 日本 [Nagoya, Japan] |
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| Content type | 期刊論文=Journal Article |
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| Language | 英文=English |
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| Note | John Nelson is Associate Professor of East Asian Religions in the Department of Theology and Religious Studies, University of San Francisco. |
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| Keyword | Household altar; butsudan; ancestor worship; spirituality; kuyō |
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| Abstract | In Japan, where organized religion is increasingly viewed with a critical eye, one of the country’s most enduring social and religious traditions—commemorating ancestral spirits—is undergoing rapid change. The highly competitive market for household altars is the source of innovative and sometimes radical concepts that represent a paradigm shift in how families and individuals should interact with ancestral spirits. No longer catering to guidelines from mainstream Buddhist denominations about altar style and function, companies building and marketing contemporary altars (gendai butsudan) present a highly-refined product that not only harmonizes with modern interior designs but also emphasizes individual preferences and spirituality in how the altar is conceptualized and used. Based on ethnographic fieldwork, this paper will demonstrate how some of the products, marketing strategies, and key players in this multi-billion yen industry help shape fundamental ideas of religious and ritual practice in contemporary Japanese society. |
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| ISSN | 03041042 (P) |
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| Hits | 1198 |
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| Created date | 2008.12.15 |
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| Modified date | 2017.09.07 |
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