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人間佛教的社群媒體時代—以佛光山為例=Humanistic Buddhism in the Era of Social Media - A Case Study of Fo Guang Shan |
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王盈堯 (著)=Wang, Ying-yao (au.)
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| Date | 2020 |
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| Pages | 1 - 98 |
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| Publisher | 佛光大學 |
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| Publisher Url |
https://website.fgu.edu.tw/
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| Location | 宜蘭縣, 臺灣 [I-lan hsien, Taiwan] |
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| Content type | 博碩士論文=Thesis and Dissertation |
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| Language | 中文=Chinese |
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| Degree | master |
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| Institution | 佛光大學 |
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| Department | 佛教學系 |
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| Advisor | 釋永東 |
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| Publication year | 108 |
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| Keyword | Facebook; 社群媒體=Social Media; 佛光山=Fo Guang Shan; 人間佛教=Humanistic Buddhism; 星雲大師=Master Hsing Yun |
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| Abstract | 印度時期，佛法由佛親口傳授，佛滅度後，弟子集結將佛法給傳授下去，傳入漢地後，佛法的傳播由口語傳播漸漸演變為雕版印刷、手抄乃至於活字印刷術，佛教傳入台灣，佛法的傳播也從紙本印刷逐漸增加報紙、雜誌與電視等媒介的傳播，隨著時代變遷，人們的習慣從電視轉為手機、網際網路，社群媒體的應用成為當代不可或缺的生活模式，因此，佛法的傳播結合社群媒體，成為新的開展。
此份研究將以「文獻分析法」與「深度訪談法」，分析佛光山如何藉由社群媒體的媒介弘揚人間佛教，除了Facebook平台的應用，社團與粉絲專頁的推動也成為僧信二眾溝通時不可或缺的媒介。許多修持與義工精進的作務事宜也仰賴社群媒體而有新的開展方式。深度訪談部分則是以僧信二眾兩者為主，僧眾為佛光山基隆極樂寺粉絲專頁與國際佛光會中華佛光青年總團粉絲專頁，信眾為佛光山－佛光人社團、無限期支持佛光山粉絲專頁管理員為訪談對象。
研究結果發現，社群媒體能更突破時間、空間和地域疆界，以二零二零年世界遭遇疫情肆虐時，為大眾開闢一條安定的曙光，佛光山更利用社群媒體，將每年固定舉辦的大型活動，改為以線上直播的方式進行。本研究更顯示出佛法並非掌控著人群，而是跟隨著人群的脈動而前進。將人間佛教藉由網絡的方便快速，弘揚至五大洲。希冀此份研究提供給欲利用社群媒體進行研究的僧信二眾，於往後的弘法道路，除開創嶄新的弘法之路外，更能掌握時代的脈動使佛教得於弘傳、正法得以永續。
During the era of Buddhism in Indian, sermons were preached by the Buddha. After he died, his followers collected his sermons and preached Buddhism to the rest of the world. The spread of Buddhism was initially through word-of-mouth, and as the communication technology evolved, Buddhism had been delivered by means of handwriting, woodblock printing, to modern printing. After Buddhism was imported to Taiwan, the ways of delivering a sermon have moved from paper prints to newspaper, magazines, and television. Furthermore, while the way people expose themselves to information has been changing from television to smartphone, Internet, and social media, the new era of Buddhism preaching has come.
The present study adopted “literature review” and “in-depth interviews” to analyze how Fo Guang Shan delivered a sermon through social media platforms. The interactions between monastic and lay assemblies within the Facebook group and Fan Page actually play a crucial role in their communications. Devotees’ daily practice and volunteers’ continuous learning also largely rely on social media nowadays. We interviewed both monastic and lay assemblies. The former interviewees were the admins of “ Fo Guang Shan Ji Le Temple’s Facebook Fan Page” and “Buddha's Light International Association Young Adult Division’s Fan Page”, and the latter were the Fan Page admins of “Fo Guang Shan – Fo Guang members” and “We are always standing by Fo Guang Shan”.
The study results show that social media serves as a better measure to overcome the restrictions of event time, space, and location. For example, while the whole world was suffering from the pandemic in 2020, Fo Guang Shan used social media to calm sentient beings. Moreover, Fo Guang Shan decided to change the form of their annual assembly into online live stream event through social media. In addition, our study indicates the spread of Buddhism actually follows the development of civil society, instead of taking control of sentient beings. By means of the convenient and efficient Internet, a sermon can be preached to five continents in a timely manner. Our study provides supporting evidence on social media beneficial to Buddhism preaching, which helps monastic and lay assemblies to look for alternatives of preaching and to make Buddhism sustainable. |
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| Table of contents | 中文摘要 I
ABSTRACT II
論文謝誌 IV
論文目錄 V
圖目錄 VII
表目錄 VIII
第一章 緒論 1
第一節、研究背景與動機 1
第二節、研究目的 5
第二章 文獻回顧 7
第一節、臺灣佛教的傳播發展 7
第二節、人間佛教在臺灣的發展 12
第三節、佛教與社群媒體 18
第三章 研究方法 21
第一節、文獻分析法 21
第二節、深度訪談法 22
一、研究對象 23
（一） 佛光山本山僧眾所管理之粉絲專頁管理員 23
（二） 在家眾所管理的粉絲專頁與社團 24
二、訪談大綱 24
第四章 研究發現 25
第一節、人間佛教的「社群媒體時代」 25
一、當佛法與社群媒體結合 25
二、弘法者在社群媒體上的實踐與難處 27
三、佛教徒應如何面對社群媒體 29
四、疫情期間的社群媒體互動 31
五、社群媒體能否使正法永續 33
六、章節小結 34
第二節、COVID-19肺炎影響下傳教 36
一、禪淨共修獻燈祈福法會 36
二、雲端浴佛 38
三、全球同步抄經 42
四、人間佛教閱讀研討會 46
五、義工日線上精進方案 48
六、章節小結 50
第五章 結論 52
一、未來與影響 53
參考書目 55
佛教典籍和古籍 55
中文專書與文獻 55
中文論文∕期刊 56
其它參考資料 58
附錄一：訪談問題 62
附錄二：受訪者逐字稿 63
一、受訪者基隆極樂寺粉絲專頁管理員 63
二、受訪者國際佛光會中華青年總團粉絲專頁管理員 68
三、受訪者無限期支持佛光山粉絲專頁管理員 75
四、受訪者佛光山－佛光人社團管理員 78 |
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| Hits | 346 |
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| Created date | 2022.06.17 |
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| Modified date | 2023.01.06 |
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