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運用創意生活產業輔助「彌陀講寺」發展信眾教育之研究=By Using The Creative Life Industry to Assist the Buddhist Education in Mituo Lecture Temple
Author 許敦品 (撰)
Date2020
Pages160
Publisher國立高雄科技大學
Publisher Url https://www.nkust.edu.tw/
Location高雄市, 臺灣 [Kaohsiung shih, Taiwan]
Content type博碩士論文=Thesis and Dissertation
Language中文=Chinese
Degreemaster
Institution國立高雄科技大學
Department文化創意產業系
Advisor謝貴文
Publication year108
Keyword創意生活產業=Creative Life Industry; 彌陀講寺=Mituo Lecture Temple; 淨宗=Pure Land Buddhism; 高樹鄉=Gaushu Township; 體驗式經濟=The Experience Economy
Abstract本研究係以「創意生活產業」如何輔助台灣小型與新建立之佛教寺院推廣居士教育為課題,因台灣地區佛教已出現信眾們向特定大型道場靠攏之跡象,雖然大道場能各自成就人群,但也形成某種壟斷寡占趨勢,間接壓縮排擠了新建或小型寺院的生存空間和資源。而難以存續的小型寺院,常必須以趕經懺佛事或消災祈福法會等方式來取得財源,也不免讓社會大眾對佛教界產生了認知偏差,且逐漸偏離佛教原本弘法利生之正道。故希望藉由「彌陀講寺」為實例,該寺是乙座位於屏東縣高樹鄉境內,新建竣工之佛教淨土法門(簡稱淨宗)寺院,當地以農業為主要產業,鄰近區域則以旅遊觀光為名,優美之田園風景四處環繞,而該寺本身殿宇工藝精良、外觀樸實莊嚴,且內部則具備各式現代化網路科技之教學設備,可輔助講經弘法。尤其該道場以專弘淨宗教育為主,鮮少舉辦其他宗教活動,可說在現代台灣佛教界甚為少見!期望透過本實例,研究該寺院如何結合高樹鄉地方產業之獨特性,嘗試導入創意生活產業等相關理念,並運用業界常用之SWOT分析法及體驗式經濟等概念,針對不同信眾需求,設計在家居士教育課程,進一步思考未來小型寺院如何與在地產業共生共榮之道,並將結論及建議提供該寺、政府宗教主管機關,與其他佛教界同質性道場參考運用,期許運用文創觀點協助新建或小型寺院永續發展與提振地方產業貢獻一己之力。

The purpose of this research is to analyze the Creative Life Industry how to assist the Buddhist Education for small and new Buddhist temples to extension Buddhist education. Because Buddhism in Taiwan has moved toward to particular large Buddhist temples. Although large temples can help their own accomplishments, they also form a certain trend of oligopoly monopoly. This trend threatens the survivability of newly-built or small temples indirectly on living spaces and resources. Those difficult temples have to raise financial assistance by holding repentance and disaster relief ceremonies. However, these ceremonies may mislead the public on Buddhist cognitions gradually and deviate from the original right path of Buddhist. In this study, "" Mituo Lecture Temple "" is taken as an example. This temple is a newly-built Buddhist temple (also called Pure Land Buddhism) located Gaushu Township, Pingtung County. The main industry in Gaushu area is agriculture and its adjacent areas surrounded by beautiful rural scenery are famous for tourism and sightseeing. The temple itself has sophisticated craftsmanship with simple and solemn appearance. It’s also equipped with a variety of modern teaching equipment using network technology which can assist lectures on preaching Dharma. In particular, the temple is dominated by Pure Land Buddhism education, and seldom holds religious activities. It can be said that it is very rare in modern Buddhist culture in Taiwan. Through this example, hope to understand how this temple combines the uniqueness of local industries in Gaushu Township. Try to introduce creative life industry and other related concepts,and applying the concepts such as SWOT analysis and the Experience Economy commonly used in the industry to design home education courses for believers' different needs. Furthermore, the coexistence of future small temples with the local industries is also discussed. Conclusions and recommendations of this study will be provided to this temple, the religious authority from governments and other homogenous Buddhist temples. Hope this study can using the Creative Life Industry to assist the newly-built or small temples on sustainable development and help local industry.
Table of contents中文摘要 I
ABSTRACT II
誌謝 IV
目錄 Ⅳ
表目錄 Ⅵ
圖目錄 Ⅶ
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與方法 3
第三節 研究架構與範圍 9
第二章 文獻探討 13
第一節 台灣佛教界之現況分析相關文獻與著作 13
第二節 台灣佛學教育發展趨勢相關資料 21
第三節 文創產業與佛教之關係相關文獻 23
第三章 文創概念融入台灣佛教道場之發展趨勢 32
第一節 「華藏世界教育基金會」模式 33
第二節 「慈濟慈善事業基金會」模式 35
第三節 「佛光山」模式 37
第四節 共同性問題與癥結分析 40
第五節 小結 47
第四章 「創意生活產業」與「彌陀講寺」之關係 52
第一節 以高樹鄉地方農業結合「彌陀講寺」之發展 54
第二節 以地區旅遊觀光產業結合「彌陀講寺」之發展 59
第三節 小結 67
第五章 「彌陀講寺」發展信眾居士教育之可行性策略分析 70
第一節 台灣佛教新建或小型寺院之發展方向建議 70
第二節 「彌陀講寺」之發展方向與定位建議 75
第三節 在家信眾教育課程規劃之具體方案 86
第四節 小結 98
第六章 結論與建議 102
第一節 對小型或新建道場推廣信眾居士教育之建議 102
第二節 後續研究建議 109
參考文獻 111
附錄 117
附錄一 訪談邀約單 117
附錄二 訪談問題大綱(出家尼僧眾) 118
附錄三 訪談問題大綱(在家居士眾與寺院訪客) 119
附錄四 訪談逐字稿 120
附錄五 訪談逐字稿 123
附錄六 訪談逐字稿 126
附錄七 訪談逐字稿 128
附錄八 訪談逐字稿 130
附錄九 訪談逐字稿 132
附錄十 訪談逐字稿 137
附錄十一 訪談逐字稿 140
附錄十二 訪談逐字稿 143
附錄十三 訪談逐字稿 145
附錄十四 訪談逐字稿 146
附錄十五 訪談逐字稿 148
附錄十六 訪談逐字稿 151
附錄十七 訪談逐字稿 154
附錄十八 訪談逐字稿 157
附錄十九 訪談逐字稿 159
Hits221
Created date2022.10.07
Modified date2023.01.16



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