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宗教旅遊體驗與情感依附對幸福感之研究－以佛光山佛陀紀念館為例=A Study of the Sense of Happiness to Religious Travel Experience and Emotional Attachment: A Study of the Fo Guang Shan Buddha Memorial Center |
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| Author |
黃瀞儀 (著)
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| Date | 2017 |
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| Publisher | 國立嘉義大學管院碩士在職專班 |
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| Publisher Url |
https://website.ncyu.edu.tw/admission
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| Location | 嘉義市, 臺灣 [Chia-i shih, Taiwan] |
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| Content type | 博碩士論文=Thesis and Dissertation |
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| Language | 中文=Chinese |
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| Degree | master |
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| Institution | 國立嘉義大學 |
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| Department | 管院碩士在職專班 |
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| Advisor | 盧永祥, 王明妤 |
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| Publication year | 105 |
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| Keyword | 宗教旅遊體驗=Religious Travel Experience; 情感依附=Emotional Attachment; 幸福感=Happiness; 佛光山佛陀紀念館=Fo Guang Shan Buddha Memorial Center |
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| Abstract | 本研究主要是瞭解佛陀紀念館的遊客從宗教旅遊體驗與情感依附的角度切入，探討遊客前往宗教旅遊體驗是否與宗教情感依附有著關聯性的存在，進而深入探討以上兩者構面是否會影響遊客產生幸福感的心理感受。並由相關文獻探討裡訂定出宗教旅遊體驗、情感依附、幸福感之相關量表。透過相關敘述性與變異性的分析，交叉檢驗各個構面互相影響之相關顯著程度。最後利用結構方程式模式 (Structural equation model , SEM 模型 建構其各構面的關係模型，並透過此模型來詮釋宗教旅遊體驗 感官、情感、思考、行
動、關聯 與情感依附 熱愛、熱忱、連結 對幸福感 人際關係、自我接納、身心健康、生活滿意 彼此間的關聯性。實證結果顯示，宗教旅遊體驗與情感依附為高度相關。而直接影響遊客幸福感之因素為對情感依附構面，此構面在關係模型中扮演著相當重要的變數，顯示著大多數遊客透過情感依附關係得已增進其幸福心理感受；而宗教旅遊體驗對幸福感之影 響並不顯著，說明了遊客在宗教旅遊體驗的過程並不會因此對幸福感有所獲得。最後透過以上相關研究彙整歸納給予 佛光山 佛陀紀念館經營管理層面上的參考建議。
The purpose of this study was to investigat the relationship of tourists' experience and emotional attachment in re ligious tourism. Further, this study explored the happness of tourist affected by experience and attachment. After literature reviewing , we developmental scales which were scale of religious travel experience, emotional attachment and happness. Statistica l methods:descriptive statistics, analysis of variance, chi square test, structural equation model. The structural equation model(SEM) was used to interpret the ralation of religious experience (se nses, feel, think, act, relate), emotional attachment (affe ction, passion, and connection) and happness (personal relationships, self acceptance, physical and mental health, life satisfaction) with each other. The results showed that religious travel
experience was highly correlated with emotional attachment. Emot ional attachment affected the happness of tourists. Emotional attachment played a very important variable in the structural equation model. Most of the tourists through emotional attachment to enhance their happness. The impact of religious travel experien ce on happiness was not significant. |
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| Table of contents | Abstract .................................................................................................................. ii
謝誌 ....................................................................................................................... iii
圖目錄 ..................................................................................................................... v
表目錄 .................................................................................................................... vi
第壹章、緒論 ........................................................................................................... 1
第一節、研究背景與動機 .................................................................................................. 1
第二節、研究目的 .............................................................................................................. 4
第三節、名詞解釋 .............................................................................................................. 5
第貳章、文獻探討 .................................................................................................... 6
第一節、台灣宗教概況 ...................................................................................................... 6
第二節、宗教旅遊體驗 .................................................................................................... 16
第三節、情感依附 ............................................................................................................ 21
第四節、幸福感 ................................................................................................................ 23
第五節、旅遊體驗、情感依附與幸福感相關研究 ........................................................ 26
第參章、研究架構 .................................................................................................. 30
第一節、研究架構 ............................................................................................................ 30
第二節、研究流程 ............................................................................................................ 31
第三節、研究假設 ............................................................................................................ 33
第四節、研究範圍及對象 ................................................................................................ 33
第五節、研究工具 ............................................................................................................ 33
第肆章、研究分析 .................................................................................................. 42
第一節、遊客消費特性與人口統計變項之敘述性統計 ................................................ 42
第二節、人口統計變數與消費特性之分析 .................................................................... 50
第三節、宗教旅遊體驗、情感依附與幸福感現況分析 ................................................ 76
第四節、人口統計變數背景對各構面之檢定分析 ........................................................ 83
第五節、結構方程式分析 .............................................................................................. 111
第伍章、結論與建議 ............................................................................................. 114
第一節、結論 .................................................................................................................. 114
第二節、提供佛陀紀念館相關經營管理方面參考 ...................................................... 119
第三節、給後續研究者的建議 ...................................................................................... 120
參考文獻 .............................................................................................................. 121
附錄一、問卷題項 ................................................................................................ 131 |
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| Hits | 46 |
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| Created date | 2024.03.20 |
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| Modified date | 2024.03.20 |
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