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Similarities and differences among university students in the United States of America, Germany, Mexico, Thailand, India and Kenya in terms of factors motivating purchases |
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| Author |
Winston, Akunna E. L. (著)
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| Source |
ProQuest Dissertations and Theses
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| Date | 2002 |
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| Pages | 224 |
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| Publisher | ProQuest Dissertations Publishing |
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| Publisher Url |
https://about.proquest.com/en/dissertations/
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| Location | Ann Arbor, MI, US [安娜堡, 密西根州, 美國] |
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| Content type | 博碩士論文=Thesis and Dissertation |
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| Language | 英文=English |
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| Degree | D.B.A. |
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| Institution | United States International University |
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| Advisor | Olson, Lois Bitner |
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| Publication year | 2002 |
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| Keyword | University students; Germany; Mexico; Thailand; India; Kenya; Motivating; Purchases; United States |
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| Abstract | The problem. The purpose of the study was to investigate the relationships between the purchasing habits of college students ages 17 to 28 in the U.S.A, Germany, Mexico, Thailand, India, and Kenya.
Method. A field survey research design was used to collect data from 1,079 students at colleges in the U.S.A., Germany, Mexico, Thailand, India, and Kenya for the study. A descriptive-correlation survey method was used to conduct the research. A questionnaire was used to collect data from respondents. Pearson's coefficient of correlation was used to determine the significance of any relationships among variables. Student's t-tests, ANOVA, and Scheffe tests were used to test for the significance of the differences between subgroup means. Construct relationships to purchasing habits were tested using correlation analysis. Relative importance of constructs to purchasing habits was determined by using correlation analysis. Pearson's coefficient of correlation, one-way analysis of variance, and uncorrelated Student's t-tests were used to analyze the data.
Results. The study found that six categories of variables, including problem recognition, consumer profile (demographics), categories of religion, diffusion of information, product, and packaging had significant relationships with levels of motivational factors in the students' decision to purchase at the p < 0.05 level. The 42 dependent variables were problem recognition, which included need, desire, and respondent's influencing of peers. Demographic variables included gender, age, education, income, religion, family size, employment status, and number of hours employed per week. Diffusion of information variables included advertising by television, radio, magazine, newspaper, and the Internet. Product variables included brand name identity, product availability, variety of choice, price, and quality. Packaging variables included color, size, and language. Categories of religion variables included Protestantism, Catholicism, Islamism, Buddhism, Hinduism, Judaism, Other Religions, and Atheism. These variables were found to have significant relationships with levels of motivational factors in the students' decision to purchase at the p < 0.05 level. |
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| ISBN | 0493537775; 9780493537771 |
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| Hits | 1050 |
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| Created date | 2005.09.23 |
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| Modified date | 2022.03.24 |
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