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數位內容策展行銷在圖書館之應用
Author 阮明淑
Source 佛教圖書館館刊=Information Management for Buddhist Libraries
Volumen.63
Date2018.06
Pages50 - 64
Publisher財團法人伽耶山基金會
Publisher Url https://gayafund.gaya.org.tw/
Location臺北市, 臺灣 [Taipei shih, Taiwan]
Content type期刊論文=Journal Article
Language中文=Chinese
Note專題論述
Keyword圖書館; 數位內容策展; 圖書館行銷; 社群媒體
Abstract數位內容策展應用於圖書館,可以達到品牌行銷效果;熱心館員利用社交工具或策展平臺,分享圖片、圖文或多媒體,可以吸引網民注意,再連結至圖書館網頁,提升圖書館之知名度與館藏使用率。未來如何應用數位內容策展發揮館員的資訊素養專業與組織技能,由館藏推薦服務導向各種資訊或知識策展,充分展現館員的多元知識品味,使悠遊於數位世界應是各館可嘗試之方向。
Table of contents壹、前言 50
一、數位資訊龐雜、優劣並存且真假難辨 50
二、資訊傳播科技(Information and Communication Technology,ICT)應用與社群媒體興起 50
三、資訊傳播方式改變 51
四、各型策展蓬勃發展 51
貳、圖書館價值與圖書館行銷 51
參、數位內容策展之概念與理論 53
肆、數位內容策展之設計實務 55
一、數位內容策展之方法 55
二、數位內容策展之工具/平臺 56
三、數位內容策展之應用實例 57
伍、結論 63
ISSN10267263 (P)
Hits557
Created date2019.01.16



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