By Using "Buddhist Systems Methodology (BSM)" to Deal with Organizational Culture Problems: A Case Study in Vietnam Business Enterprise (Le Group of Companies)=運用「佛教系統方法論(BSM)」解決組織文化之問題－以越南企業Le Group of Companies為案例
佛教系統方法論=Buddhist Systems Methodology; 組織文化=Organizational Culture; 系統思維=Systems Thinking; 領導力=Leadership; 越南商=Vietnam Business
摘要
This research aims to deal with the organizational culture problems through different lens of various positions in Le Group of Companies, one of the leading organizations in consulting brand strategy, public relations. The research was initiated based on using Buddhist Systems Methodology (BSM), which is a problem dealing approach combined Eastern Buddhist philosophy with Western Systems thinking. According to the analysis and synthesis of the systems theory with methods such as observation, in-depth interviews, the study found out a leadership problem, which can be improved to boost the organization development. The study discloses the benefits of Systems thinking and Buddhist thinking in organization includes implication for the development of leadership of a Vietnam Business Enterprise, and furthermore, the study also suggests a recommendation systematically about solving organizational culture problems.
這項研究旨在通過Le Group of Companies，這是諮詢品牌戰略，公共關係方面的領先組織之一，以不同角度處理組織文化問題。 該研究是基於使用佛教系統方法論（BSM）發起的，這是一種將東方佛教哲學與西方系統思想相結合的問題解決方法。 通過系統理論的觀察，深入訪談等方法的綜合分析，發現了領導問題，可以通過改進領導能力來促進組織發展。 該研究揭示了系統思維和佛教思維在組織中的好處，包括對越南商業企業領導力發展的影響，此外，該研究還提出了有關解決組織文化問題的建議。
目次
MBA Recommendation Letter I ACKNOWLEDGEMENT II 中文摘要 III ABSTRACT IV TABLE OF CONTENTS V LIST OF FIGURES VIII LIST OF TABLES IX CHAPTER ONE INTRODUCTION 1 1.1 Research Background and Research Motivation 1 1.2 Research Purpose 2 1.3 The Procedure and Research Structure 3 CHAPTER TWO LITERATURE REVIEW 6 2.1 The Review of Previous Research about Vietnam Organizational Culture 6 2.1.1 Introduction of Vietnam Culture 6 2.1.2 The Situation of Vietnam Organizational Culture 7 2.1.3 Problematic Factors affecting to Vietnam Organizational Culture 7 2.1.4 Introduction of Organizational Culture Approaches and Its Weakness to Deal with Vietnam Organizational Culture 8 2.1.5 Summary 14 2.2 The Review of Systems Thinking 15 2.2.1 Introduction of Systems Thinking 15 2.2.2 Systems Thinking Approaches 17 2.2.2.1 Hard Systems Thinking 17 2.2.2.2 Soft Systems Thinking 20 2.2.2.3 Critical Systems Thinking 22 2.2.2.4 Summary 23 2.3 The Introduction of Buddhist Systems Methodology (BSM) 25 CHAPTER THREE METHODOLOGY 30 3.1 Introduction of Research Case 30 3.2 Research Steps 30 3.2.1 Research Step 1 And Questions 30 3.2.1.1 Interview: Sample And Data Collection 30 3.2.1.2 Issue Identification 31 3.2.2 Research Step 2 and Questions 32 3.2.2.1 Choices of Theories and Methods 32 3.2.2.2 Finalizing the Set of Methods 32 3.2.3 Research Step 3 32 3.2.3.1 Recommendations for Improvement 32 3.2.3.2 The Feedback Result of Le Group 32 CHAPTER FOUR FIELDWORK – ISSUE IDENTIFICATION 33 4.1 Introduction 33 4.2 Fieldwork Research Plan 33 4.2.1 Planning 33 4.2.2 Proposed Fieldwork Steps 35 4.3 Fieldwork Action Research 36 4.4 Issue Choice 38 4.5 Plan for Intervention 39 CHAPTER FIVE RESULTS 41 5.1 The Summary of BSM Stage 1 (Boundary Critique) 41 5.2 The Summary of BSM Stage 2 (Choice of Theories and Methods) 49 5.3 The Summary of BSM Stage 3 (Recommendations for Improvement) 57 CHAPTER SIX DISCUSSION AND CONCLUSION 60 6.1 Research Discussion 60 6.2 Research Contribution 61 6.3 Research Limitation and Future Research 62 REFERENCES 63 1.English 63 2.Website 75 Appendix I: Interview Questions for Familiarization 76 Appendix II: BSM Questions 79 LIST OF FIGURES Figure 1.1 Research Process 4 Figure 2.1 The Viable Systems Model 19 Figure 2.2 Checkland's seven-stage Soft Systems Methodology 21 Figure 2.3 The Essence of Systemic Intervention 25 Figure 2.4 Five Keys Buddhist Concept 26 Figure 2.5 The BSM Process of Intervention 28 LIST OF TABLES Table 2.1 The Four Culture Types 11 Table 3.1 Interviewee List 31 Table 5.1 Summary of Choices and Methods 56
