星雲大師一生提倡人間佛教，2000年創辦《人間福報》旨在宣揚人間佛教。經24年經營，報風獨樹一格。《人間福報》不同於傳統佛教刊物，在傳播上強調出世思想，而是運用現代方式與世俗結合，被廣大佛教徒及讀者所接受。《人間福報》從媒體角度來看，是一份綜合性日報，又別於商業媒體的操作手法，強調品德教育、真善美等媒體素養。 本研究以《人間福報》為研究對象，探討《人間福報》如何框架新聞內容，傳播星雲大師人間佛教思想，達到淨化人心的效果。研究將採用文獻分析法，整理分析創辦人星雲大師及其人間佛教思想脈絡、文化弘揚佛法歷程以及辦報思想過程。同時，透過框架理論分析，歸納整理、抽樣調查新聞文本，分析主題類目；以半結構訪談法，訪問報社從業人員等。 藉由傳播學框架理論，從組織層次框架、個人認知框架、新聞文本框架、消息來源框架四個面向，分析《人間福報》框架具有人間佛教思想的新聞內容，傳遞給讀者。研究發現其重要性有：傳播佛教思想的文化傳承，提倡慈悲服務的倫理價值，報導佛教公益的傳播策略，傳播跨領域研究的學術貢獻等，並為宗教研究和社會研究提供新的視野和啟發。 研究者希望透過深入研究，讓慣性的實務操作能學術化、專業化、具體化，再回到實務面時，能提供有效且全面的方法策略，找出《人間福報》永續經營之路徑，為本研究初衷。 Venerable Master Hsing Yun advocated for Humanistic Buddhism throughout his life. In 2000, he founded "The Merit Times" to propagate Humanistic Buddhism. Operating for 24 years, "The Merit Times" has established its unique style. Unlike traditional Buddhist publications that emphasize worldly perspectives, "The Merit Times" mixes modern approaches with secular contexts to make it accessible to a broader audience of Buddhists and readers. From the media perspective, although "The Merit Times" functions as a comprehensive daily newspaper, it doesn't adopt commercial media tactics. Instead, it focuses on moral education, promoting media literacy such as truth, kindness, and beauty. This research will focus on "The Merit Times" to investigate how it frames its news content to disseminate the Humanistic Buddhism philosophy of Venerable Master Hsing Yun, aiming to purify people's minds. The research is expected to employ the document analysis to organize and analyze the ideological context of the founder Venerable Master Hsing Yun, the evolution of Humanistic Buddhism, and the principles of running the newspaper. Additionally, through framing theory analysis, this research will summarize and sample news texts, and analyze topic categories. The study will also include semi-structured interviews(guided interviews) with newspaper professionals. This research will, from four dimensions: organizational level framework, individual cognitive framework, news text framework, and message source framework, utilize the News Framing Theory of Communication studies, examining how "The Merit Times" frames news content with Humanistic Buddhism Ideology and delivers it to readers. This study found the importance of delivering Humanistic Buddhism ideology: promoting the cultural inheritance of Buddhist ideology, advocating ethical values of compassion service, reporting on the dissemination strategies of Buddhist public welfare, and contributing to interdisciplinary research dissemination, and providing new perspectives and inspiration for religious studies and social studies. Through in-depth study, the researcher hopes to academically, professionally, and concretely formalize the habitual practical operations, and provide effective and comprehensive methodological strategies when applied back to practical scenarios, finding the sustainable development path of "The Merit Times," realizing the initial intention of this research.
