佛典故事=Buddhist stories; 佛法思想=Buddhist thoughts; 入世弘法=engaged Buddhism; 善效應=effect of compassion
摘要
本研究透過對大愛電視台製播的《證嚴法師說故事》電視節目的文本分析，闡述該節目所呈現的故事文本的內涵與特色，並透過八位觀看過該節目民眾的半結構式訪問，探討《證嚴法師說故事》對善念的啟發與影響。研究結果發現：(1)《證嚴法師說故事》以入世弘法的傳播方式，結合動畫與影音，生動而有創意的闡述佛典故事，啟發人生哲理。(2)針對二十個不同類型故事的文本分析，共萃取並進一步歸納為十六個主題，和三個範疇的二層次文本結構；三個範疇為大慈大悲、菩薩精神、因緣果報，體現佛法的核心理念。(3)受訪民眾自述對五個故事印象最深刻，這些故事的主基調分別聚焦於信任、破除煩惱、知足守本分、行善布施、生命的意義。這些結果顯示《證嚴法師說故事》以故事的形式述說佛典案例，並與當代的日常生活連結，彰顯證嚴法師倡導佛法慈悲喜捨的核心理念，同時反映出慈悲濟世的重要價值，與慈濟人文的內涵。從而體現傳播理論所強調的「說故事」，對閱聽眾善效應的影響。 This article explores the story content of the television program "Master Cheng Yen's Storytelling" and its impact on the audience. Through the analysis of the program's text and interviews with eight viewers, the article presents the following conclusions: (a) The program delivers the Buddha's teachings in an engaging way through worldly propagation, combining animation and audio-visual methods to vividly narrate Buddhist stories and inspire people's philosophical reflections on life. (b) By analyzing texts from twenty different types of stories, sixteen themes were identified and categorized into a textual structure of thirteen main themes and three categories. These three categories include great compassion, bodhisattva spirit, and karmic retribution, reflecting the core concepts of Buddhism. (c) Through semi-structured interviews with eight viewers, it was found that five stories left a deep impression on them. These stories focus on themes of trust, overcoming afflictions, contentment and duty, performing good deeds and charity, and the meaning of life. In summary, "Master Cheng Yen's Storytelling" effectively conveys Buddhist principles to the audience through storytelling, connecting them with everyday life. It embodiess Tzuchi’s core values of compassion relief and humanity, and reflects the impact of "storytelling" emphasized in communication theory on the benevolent effect of readers and listeners.
