This study discusses the commercial services of contemporary religions induced by present secular influence, and strengthen the emotional marketing code commonly used in traditional religions. The religion gradually becomes a consumer commodity that offers a choice for the believers and reaches the goal of organization development. This study is carried out on Foshengzong Yuan-Dao Guanyin Temple and providing priced merchandise to compensate the anxiety and fear of people nowadays for a quick spiritual consolation. The believers’ response is to promote the oriented meditation courses and energy-strengthen products. The study find that Foshengzong Yuan-Dao Guanyin Temple has carried out religion commercialization by using the Buddhist meditation which is a method of combing faith in science to fulfill the religious expectations of contemporary consumers. The disciples accept its product under marketing discussion of emotional code and eventually, result in a successful organization development. Through Participant observations, this study provides an in-depth understanding of how the Foshengzong Yuan-Dao Guanyin Temple combines traditional doctrine and modern practices to attract more participants. The motivation of their disciples’ purchasing the merchandise of the Foshengzong Yuan-Dao Guanyin Temple is related to their religious beliefs. Is there really a gap between religious merchandise and religious belief? If so, how can commercial activities and products be associated with the meaning of religion? It can be concluded that, put the doctrine and merchandise together, that is, by constituting the involvement of their disciples through activities of various respects to enforce idol identity, Foshengzong Yuan-Dao Guanyin Temple successfully makes its followers to believe that these commercial activities and products not only is Buddhist practice, it also can be regarded as an extension of practice from public area to their personal life. Eventually, gained the recognition from their practice and profound their disciples’ faith.
