運用佛教系統方法論(BSM)探討傳統產業面臨時代變遷下永續經營之研究─以台灣傢俱業為案例=He Study of Using Buddhist Systems Methodology (BSM) to Discover Traditional Industries Problems Under the Sustainable Development -- The Case Study of Furniture Industry in Taiwan
Due to the changes of global economic environment, with the advancing of technology and the changes in the environment, traditional industries in Taiwan also face extreme impact and crisis, therefore, it has to face the new change and break through to deal with the problems at first. The study objects of this research case are staff in the furniture industry and the consumers have to the purchase experience for the questionnaire, which aim to discuss attributing to the problems of traditional industries. Therefore, this study uses the Buddhist systems methodology (BSM), a qualitative interview method to collect the relevant members of the organization of and important to explore the opinion of the case the industry views and opinions of interested parties. Then, the quantitative study for the purpose of studying on the relationships among marketing mix strategy, brand association and purchase intention. This research adopts a convenience sampling method 800 questionnaires were issued out of which 39 are invalid and 666 valid copies were retrieved. Structural equation modeling (SEM) is also adopted to examine overall model fit. The research results show that the theoretical model of this research is acceptable. Finally, the results showed: (1)the retailers focus on the marketing mix strategy of pricing strategy, channel strategy and promotional strategy will have an impact on consumer purchase intention. (2)When the retailers realized the importance of the brand, while the quantitative research also confirmed that respectively of brand association marketing strategy, pricing strategies and purchase will have an impact. (3)The Study of Using Buddhist Systems Methodology (BSM) to summarize the problems face in traditional industries. In conclusion, current businesses in Taiwan should accelerate their information system integration capability, reinforce competitive ability, and pursue the ultimately everlasting success.
