The purpose of this research is to explore the market demand for temple management information system. The interview questions and outline were designed for the purposes of this research and the interviews were conducted with selected temples in central Taiwan. In order to understand the functions of existing temple management information system and market maturity of the same, this research uses“Temple Master management information system” as an example, and conducted qualitative interviews with 30 temples, analysed the results of the interview and conducted narrative statistical analysis on the results by comparing similar management information systems available on the market and the pros and cons, features and marketing techniques, which forms the basis for the proposed marketing strategy for temple management information as detailed in this research paper. The results of this research show that: (1) The core appeal of the temple management information system is convenience and efficiency, but the temples are usually more concerned about price, functionality, ease of navigation and stability of the information. (2) 10 of the 30 interviewed temples have used temple management information, while the other 10 used some form of computerised systems to record their documents, and the remaining 10 temples used traditional hand-written methods to record documents. (3) Out of those temples that are interested to adopt or change its management systems, most temples mentioned that the reason is due to insufficient function on the existing systems and instability of the same. (4) For the temples that are unwilling to change the status quo, i.e. do not wish to adopt the management systems, the main reasons are due to lack of computer equipment, inadequate funding and satisfied with current conditions. (5) Management information that are currently available in the market are largely similar; customisation, rental services, and availability on mobile devices could be differentiating factors. (6) It is recommended for information companies to employ various marketing promotion techniques to increase their publicity, such as community marketing, experiential marketing, direct marketing, word-of-mouth marketing, trial offers and sweepstakes.
