The writer is a South Korean and therefore understands the development of Korean Buddhism. Therefore, standing at a South Korean point of view, in the modern history, politics in South Korea and Taiwan, has similar economic development. In terms of religion, they are also subjected to the modernization influence from Japan, especially Buddhism during the Japanese colonial period. Nonetheless, the development of Buddhism between South Korea and Taiwan currently has quite a big difference. Taiwan Buddhism is based on the four main emerging Buddhist communities; Fo Guang Shan, Dharma Drum Mountain, Buddhist Compassion Relief Tzu Chi Foundation, Chung Tai Chan Monastery. They actively promote“Humanistic Buddhism”which is applicable in our modern life. Humanistic Buddhism not only represents a proper noun, it has evolved to be a trend. Korean Buddhism, on the other hand, maintains a form of conservative Buddhism. And apparently, Korean Buddhism exhibits a disengagement with the world and this resulted in monasteries encountering economic crisis. Currently, what are the main differences in Buddhism developments in both countries? Where do all the differences come from? Due to the above factors, the writer is very concern about the economic strategy adopted by Fo Guang Shan. In this paper, “Fo Guang Shan-The Blue Ocean Strategy”, we are exploring mainly on the business model adopted in Fo Guang Shan. And through this theme, we hope to discuss and review about the successful strategy managed by Fo Guang Shan in nearly 50 years and how the combination and applying of “The Blue Ocean Strategy”, leading to the success of Fo Guang Shan. Fo Guang Shan has created a an array of multicultural activities equipped with modern facilities along with the fushion of the conventional and contemporary; art and globalization. These are efforts of value innovation for the non-Buddhists because this opens up a non-competitive market within Buddhist community thus inviting more people into Buddhism. ERRC（Eliminate-Reduce-Raise-Create）analysis scale, strategy canvas, value curve and Blue Ocean Strategy Analysis Tools are employed to explore the value innovation by Fo Guang Shan. Under the execution of the Blue Ocean Strategy, it investigates on how Fo Guang Shan engages, explanation, hope for a fair process for clarity of expectations, overcomes organizational barriers and ensures that the people find strength of stability therafter guiding people to contribute towards the mission of Fo Guang Shan. Through this paper, the writer realises Fo Guang Shan focuses on the study of traditional Buddhism based on jungle, Sangha, Buddhist metaphysics that helps the people in the modern world establish a happy life; “Humanistic Buddhism” and this is one of the value innovation created. The writer believes “The Blue Ocean Strategy” adopted by Fo Guang Shan will be a role model to voluntary organisations such as those who are might be facing issues in the future and those who are faced with a long term crisis who might be trapped in the dilemma of integrating the traditional Buddhism into the management of Korean Buddhism.
