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Anniversaries, Founders, Slogans and Visual Media in Shin Buddhism |
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| Author |
Porcu, Elisabetta
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| Source |
Japanese Religions=日本の諸宗教
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| Volume | v.34 n.1 |
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| Date | 2009.01 |
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| Pages | 53 - 73 |
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| Publisher | NCC Center for the Study of Japanese Religions=NCC宗教研究所 |
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| Publisher Url |
https://ncc-j.org/
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| Location | 京都, 日本 [Kyoto, Japan] |
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| Content type | 期刊論文=Journal Article |
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| Language | 英文=English |
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| Keyword | Shin Buddhism; Shinran; Rennyo; Self-representational strategies; Memorial services; Visual media |
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| Abstract | This article explores self-representational strategies employed by the two major branches of Shin Buddhism, the Honganji-ha and ?tani-ha, for proselytization and self-promotion. In particular, it takes into account an important religious event, the 750th memorial for Shinran, who is acknowledged as the founder of this tradition, which will take place in 2011-2012. This event is explored through the institutions’ employment of new visual media linked to popular culture and slogans as ways for conveying their teachings. The slogans chosen on this occasion by the Honganji-ha and ?tani-ha are analyzed in their historical and doctrinal developments in order to shed light on how religious institutions adapt communication strategies to social and economic changes and react to times of crisis. Self-representational strategies emerge as attempts by religious institutions to reach a large audience of followers and possibly to acquire new adherents. At the same time important religious ceremonies are significant for the institutions to reflect, maintain, and possibly enhance their own religious authority. |
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| ISSN | 04488954 (P) |
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| Hits | 291 |
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| Created date | 2011.03.25 |
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| Modified date | 2020.03.03 |
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