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Images of Monasticism: the Temple Stay Program and the Re-branding of Korean Buddhist Temples
Author Kaplan, Uri
Source Korean Studies
Volumev.34
Date2010
Pages127 - 146
PublisherUniversity of Hawaii Press
Publisher Url https://uhpress.hawaii.edu/
LocationHonolulu, HI, US [檀香山, 夏威夷州, 美國]
Content type期刊論文=Journal Article
Language英文=English
AbstractThe temple stay program is a new and prominent Korean tourist attraction in which visitors are invited to many of the major Buddhist monasteries throughout the country to stay for a couple of days and experience the traditional monastic lifestyle. This article will contextualize the temple stay within the history of the Korean heritage industry and inquire into the ways in which the national government and the Buddhist establishment are involved in branding it. It will demonstrate the process in which various new intangible cultural contents are introduced into the monasteries via this program and consequently argue that it involves an important identity transformation of Korean temples, from mainly being spiritual centers of a specific religion to becoming inclusive displays of Korean national heritage. In addition, it will reflect upon the significance of such trends, which add a brand new social function for the Buddhist monasteries of Korea.
Table of contentsintroduction 127
the Korean heritage industry 128
the temple stay 132
re-branding Buddhist monasteries 135
conclusion 140
postscript 141
notes 142
ISSN0145840X (P); 15291529 (E)
Hits166
Created date2017.06.02
Modified date2020.05.11



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