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Images of Monasticism: the Temple Stay Program and the Re-branding of Korean Buddhist Temples |
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| Author |
Kaplan, Uri
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| Source |
Korean Studies
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| Volume | v.34 |
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| Date | 2010 |
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| Pages | 127 - 146 |
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| Publisher | University of Hawaii Press |
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| Publisher Url |
https://uhpress.hawaii.edu/
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| Location | Honolulu, HI, US [檀香山, 夏威夷州, 美國] |
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| Content type | 期刊論文=Journal Article |
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| Language | 英文=English |
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| Abstract | The temple stay program is a new and prominent Korean tourist attraction in which visitors are invited to many of the major Buddhist monasteries throughout the country to stay for a couple of days and experience the traditional monastic lifestyle. This article will contextualize the temple stay within the history of the Korean heritage industry and inquire into the ways in which the national government and the Buddhist establishment are involved in branding it. It will demonstrate the process in which various new intangible cultural contents are introduced into the monasteries via this program and consequently argue that it involves an important identity transformation of Korean temples, from mainly being spiritual centers of a specific religion to becoming inclusive displays of Korean national heritage. In addition, it will reflect upon the significance of such trends, which add a brand new social function for the Buddhist monasteries of Korea. |
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| Table of contents | introduction 127
the Korean heritage industry 128
the temple stay 132
re-branding Buddhist monasteries 135
conclusion 140
postscript 141
notes 142
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| ISSN | 0145840X (P); 15291529 (E) |
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| Hits | 215 |
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| Created date | 2017.06.02 |
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| Modified date | 2020.05.11 |
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