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庇佑之下的居所:一些香客大樓的初探=Living under the Protection of Gods: A Preliminary Study of Pilgrim Accommodation
Author 吳姿宜 (撰)=Wu, Tzu-yi (compose)
Date2018
Pages97
Publisher國立高雄科技大學
Publisher Url https://www.nkust.edu.tw/
Location高雄市, 臺灣 [Kaohsiung shih, Taiwan]
Content type博碩士論文=Thesis and Dissertation
Language中文=Chinese
Degreemaster
Institution國立高雄科技大學
Department觀光與餐旅管理研究所
Advisor李力昌
Publication year106
Keyword旅宿業=Lodging industry; 香客大樓=Pilgrim accommodation; 進香=Pilgrimage
Abstract本研究屬初探性質,以台灣寺廟所附屬之香客大樓作為研究主體,採用質性研究中的田野調查法並訪談41位受訪者,旨在探究此種因應進香文化所衍生的寺廟住宿服務在旅宿業中所扮演的角色,並瞭解旅客住宿香客大樓之動機及其住宿感受,再進一步探討香客大樓是否與一般旅館產生競爭情形,並探究宗教特質是否影響其香客大樓之住宿難易程度。研究結果顯示,旅客住宿香客大樓之動機以進香朝聖為主,觀光旅遊為輔,原因與香客大樓之本質與屬性有關。至於旅客之住宿感受則可分為兩類,一類認為住宿於香客大樓較為緊繃;另一類則認為住宿於香客大樓可獲得神明的庇祐與護持。香客大樓雖屬旅宿業之一部分,但究其本質、特色及地理位置而言,對一般旅館所造成之競爭有限。而不同宗教間香客大樓之住宿難易程度似與其宗教類別、宗教教義、聖俗區別與哲學系統有關。

This is a preliminary qualitative study on temple-affiliated pilgrim accommodation in Taiwan. The researcher did field research and interviewed 41 respondents. The purpose of this study was first to investigate pilgrim accommodation’s positioning in the lodging industry, second to find the reasons why tourists lodged at pilgrim accommodation, and third to explore their lodging experience while staying at pilgrim accommodation. Furthermore, we discussed whether pilgrim accommodation was in competition with hotels, and the degree of lodging accessibility as to whether being affected by certain religious belief.
The results of this study showed that the main motivation for tourists to stay at pilgrim accommodation was to pilgrimage, the secondary motivation was to go sightseeing, and these results in the make-up and attributes of pilgrim accommodation. Tourists’ lodging experience could be divided into two types: one considered staying at pilgrim accommodation to be stressful; the other thought that staying at pilgrim accommodation could receive blessing and protection of the Gods worshipped in the temple, which in turn is the reason why they stayed there, and thus the whole experience is very graceful. The research concludes that, while pilgrim accommodation can be categorized as a part of lodging industry, the nature, feature, and location all are quite different from normal hotels. Therefore, the competition between the two are rather limited. The degree of lodging accessibility among various religious beliefs seem to be related to the ‘purpose’ of the beliefs, their religious teachings, the complexity of their philosophic system, and how they define the sacred and the profane.
Table of contents中文摘要 i
Abstract ii
誌謝 iii
目錄 iv
表目錄 vi
圖目錄 vii
第一章 緒論 1
1-1 研究背景與動機 1
1-2 研究目的 4
1-3 名詞解釋 6
1-4 研究流程 7
第二章 文獻探討 8
2-1 我國旅宿場所 8
2-2 香客大樓 11
2-2-1 香客大樓之起源 11
2-2-2 香客大樓之演進-以南鯤鯓代天府為例 13
2-2-3 香客大樓之現況 17
2-2-4 香客大樓相關法規 20
2-2-5 香客大樓相關研究 21
2-3 台灣宗教觀光之概況 25
第三章 研究方法與設計 29
3-1 質性研究 29
3-2 資料蒐集方法 30
3-3 研究樣本 31
3-4 資料分析方法 33
第四章 研究結果與分析 34
4-1旅客住宿香客大樓之動機 34
4-1-1 進香 34
4-1-2 其他 34
4-2旅客再投宿意願 35
4-2-1 願意再次投宿 35
4-2-2 不願意再次投宿 36
4-2-3 看需求 36
4-3旅客對香客大樓與一般旅館之理解 37
4-3-1 香客大樓與一般旅館相異之處 37
4-3-2 香客大樓與一般旅館住宿感受之差異 41
4-3-3 香客大樓與一般旅館價位相當時之選擇 44
4-3-4 旅客對香客大樓所提供之設施及服務的滿意程度 48
4-3-5 香客大樓複製旅館服務的必要性 52
4-3-6 旅客對於香客大樓相關法規之認知 56
4-4 香客大樓獲取住宿的難易程度 58
4-5 總結 67
第五章 結論與建議 70
5-1 研究結論 70
5-2 研究限制 71
5-3 研究建議 71
5-3-1 實務建議 72
參考文獻 73
一、中文文獻 73
二、英文文獻 75
三、網站 76
四、其他 77
附錄一 香客大樓資訊及特色一覽表 78
附錄二 訪談大綱 86
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Created date2020.02.05
Modified date2023.01.16



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