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寺廟管理資訊系統市場需求分析=A Study of Market Demand of Temple Managemant Information System |
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| Author |
黃苡萱 (著)=Huang, Yi-shuan (au.)
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| Date | 2018 |
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| Pages | 51 |
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| Publisher | 嶺東科技大學 |
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| Publisher Url |
https://www.ltu.edu.tw/
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| Location | 臺中市, 臺灣 [Taichung shih, Taiwan] |
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| Content type | 博碩士論文=Thesis and Dissertation |
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| Language | 中文=Chinese |
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| Degree | master |
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| Institution | 嶺東科技大學 |
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| Department | 國際企業系碩士班 |
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| Advisor | 周少凱 |
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| Publication year | 106 |
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| Keyword | 寺廟管理軟體系統=temple management Information system; 資訊化=information technology; SWOT分析=SWOT analysis |
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| Abstract | 本研究旨在探討寺廟管理資訊系統之市場需求，首先針對研究目的先設計訪談大綱並對中部地區的寺廟進行訪談調查，其次為了解現有寺廟管理軟體系統應具備的功能，以及市場成熟度，本研究以廟高手寺廟管理軟體系統為例，以質性研究為主軸，對三十間寺廟進行訪談，將訪談調查結果進行資訊化程度分析，再進行敘述性統計分析，並比較市售寺廟管理軟體之優缺點、特色以及行銷手法，作為本研究擬定寺廟管理軟體系統行銷推廣策略之依據。本研究分析結果顯示：（一）寺廟管理軟體系統核心訴求為便利性及效率，但寺廟更在意的是價格、功能多寡、流暢度以及穩定度。（二）三十間受訪寺廟中，有十間已使用管理軟體，十間使用電腦文書處理以及十間遵循傳統手寫方式。（三）有意願更換管理軟體之廟方，其原因為現有軟體功能不足以及系統不穩定。（四）不願改變現況之廟方，其原因為不會使用電腦、無電腦設備、經費不足以及滿意現況。（五）市售管理軟體大同小異，可以客製化、租賃服務以及行動裝置突顯差異性。（六）建議軟體公司宜運用各種行銷推廣技巧以增加知名度，如:社群行銷、體驗行銷、直銷、口碑行銷以及提供試用優惠及抽獎活動。
The purpose of this research is to explore the market demand for temple management information system. The interview questions and outline were designed for the purposes of this research and the interviews were conducted with selected temples in central Taiwan. In order to understand the functions of existing temple management information system and market maturity of the same, this research uses“Temple Master management information system” as an example, and conducted qualitative interviews with 30 temples, analysed the results of the interview and conducted narrative statistical analysis on the results by comparing similar management information systems available on the market and the pros and cons, features and marketing techniques, which forms the basis for the proposed marketing strategy for temple management information as detailed in this research paper. The results of this research show that: (1) The core appeal of the temple management information system is convenience and efficiency, but the temples are usually more concerned about price, functionality, ease of navigation and stability of the information. (2) 10 of the 30 interviewed temples have used temple management information, while the other 10 used some form of computerised systems to record their documents, and the remaining 10 temples used traditional hand-written methods to record documents. (3) Out of those temples that are interested to adopt or change its management systems, most temples mentioned that the reason is due to insufficient function on the existing systems and instability of the same. (4) For the temples that are unwilling to change the status quo, i.e. do not wish to adopt the management systems, the main reasons are due to lack of computer equipment, inadequate funding and satisfied with current conditions. (5) Management information that are currently available in the market are largely similar; customisation, rental services, and availability on mobile devices could be differentiating factors. (6) It is recommended for information companies to employ various marketing promotion techniques to increase their publicity, such as community marketing, experiential marketing, direct marketing, word-of-mouth marketing, trial offers and sweepstakes. |
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| Table of contents | 摘要 i
ABSTRACT ii
誌謝 iii
目錄 iv
表目錄 vi
圖目錄 vii
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
第貳章 文獻探討 5
第一節 台灣宗教文化 5
第二節 寺廟管理經營模式 11
第三節 現有寺廟管理軟體系統 13
第四節 SWOT分析 16
第五節 行銷通路 20
第參章 研究方法 26
第一節 質性研究 26
第二節 研究設計 29
第三節 訪談對象 30
第四節 研究範圍與限制 30
第肆章 資料分析 31
第一節 寺廟訪談紀錄及分析 31
第二節 現有寺廟管理軟體系統比較分析 36
第三節 寺廟管理軟體系統-廟高手之行銷推廣 38
第伍章 結論 43
第一節 研究結論 43
第二節 研究建議 44
參考文獻 47
附錄一 訪談大綱 50
附錄二 現有市售寺廟管理軟體彙整表 51 |
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| Hits | 319 |
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| Created date | 2022.09.26 |
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| Modified date | 2023.02.04 |
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