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Branding Buddha – Mediatized and Commodified Buddhism as Cultural Narrative |
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| Author |
Borup, J.
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| Source |
Journal of Global Buddhism
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| Volume | v.17 |
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| Date | 2016 |
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| Pages | 41 - 55 |
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| Publisher | Journal of Global Buddhism |
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| Publisher Url |
https://www.unilu.ch/en/faculties/faculty-of-humanities-and-social-sciences/institutes-departements-and-research-centres/department-for-the-study-of-religions/
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| Location | Lucerne, Switzerland |
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| Content type | 期刊論文=Journal Article |
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| Language | 英文=English |
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| Keyword | Buddhism in the West; popular culture; mediatization; entertainment; Denmark |
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| Abstract | Buddhism in the West has reached beyond the enclosures of monastic buildings and meditation centers, meeting the masses at the market, in films, books, magazines and ads, often portrayed as anything but religion. This article investigates relations between media, popular culture and religion and analyses representations of Buddhism in Danish mass media, relating it to opinion surveys, statistics and developments of Danish Buddhist groups. It discusses the mediatization, entertainmentization, commodification and popularization of Buddhism and concludes that such representations serve as cultural narratives, regenerating and transforming both the culture and the religion.
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| Table of contents | Mediatization and entertainmentization of religion 42
Buddhism in Denmark: members, practitioners, sympathizers 44
Images of Buddhism 45
Buddha cool, Buddhist chic and branding Buddha: representations of Buddhism in news media, books, magazines and visual media 46
Conclusion and perspective 52
References 54
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| ISSN | 15276457 (E) |
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| Hits | 80 |
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| Created date | 2017.01.12 |
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| Modified date | 2017.07.20 |
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