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佛教作為一種志業 : 星雲大師的人間事業=Buddhism as a Pursuit: Humanistic Vocation of Venerable Master Hsing Yun
Author 翟本瑞 =Jai, Ben-ray
Source 2018星雲大師人間佛教理論實踐研究
Date2019.06.28
Pages346 - 383
Publisher佛光山人間佛教研究院
Publisher Url http://fgsihb.org/article-info.asp?id=2377
Location高雄市, 臺灣 [Kaohsiung shih, Taiwan]
Content type會議論文=Proceeding Article
Language中文=Chinese
Note1.作者為逢甲大學通識教育中心主任
Keyword人間佛教=Humanistic Buddhism; 典範轉移=paradigm shift; 營運模式九宮格=Business Model Canvas; 價值主張=value proposition; 目標客群=target audience
Abstract對佛教而言,人間佛教是一種典範轉移(paradigm shift),從清末民國初年的消極、被動、悲觀、遁世的宗教,吃齋拜佛的老人宗教,轉變成生活化、社會化、知識化、年輕化、國際化,生機盎然的宗教。星雲大師透過回到佛陀本懷再出發,肯定佛陀是人,不過是成了佛陀的人,倡導透過佛法淨化心靈、提升生活品質。因此人間佛教是現實重於玄談、大眾重於個人、社會重於山林、利他重於自利;凡一切有助於增進幸福人生的教法,都是人間佛教。
星雲大師規劃佛光山及人間佛教發展,都是「從善如流」,哪裡有需求,哪裡就有佛法。以「營運模式九宮格」而言,人間佛教的價值主張是「在人間建立佛陀的事業」,特定的目標客群有任何需求,佛光山就發展出不同的行政組織,以滿足不同的目標客群,因此形成了佛光山龐大的人間佛教事業體。
「佛、法、僧」三寶山,就是佛光山開展出人間佛教不同事業體的具體作法。

Humanistic Buddhism is a paradigm shift for Buddhism. It has transformed Buddhism from a negative, passive, pessimistic, and reclusive religion, as well as a religion for the vegetarian elderly praying in the late Qing Dynasty, to one that is found in daily living, society, knowledge, youth, worldwide, and lively. In returning to the Buddha’s original intent, Venerable Master Hsing Yun affirms that the Buddha was a human being. Moreover, he was a human being that achieved Buddhahood through purifying the mind with the Dharma and improving quality of life. Humanistic Buddhism emphasizes truth over mystery, the multitude over the individual, society over seclusion, and benefiting others over self-interest. In other words, all teachings that constitute happiness in life are considered to be Humanistic Buddhism.
Venerable Master Hsing Yun upholds the idea of “forge ahead in doing what is right” in the development of Fo Guang Shan and Humanistic Buddhism. This means that wherever there is a demand for it, there the Dharma will be. In terms of “Business Model Canvas,” the Value Proposition of Humanistic Buddhism is “to establish the Buddha’s vocation in the world.” Given that a specific target audience has specific needs, Fo Guang Shan will establish different administrative groups to meet those needs. Such is the reason why Fo Guang Shan has formed an enormous enterprise for Humanistic Buddhism.
The Buddha, Dharma, and Sangha, collectively the Triple Gem Mountain, are practical examples of Fo Guang Shan developing a different model for Humanistic Buddhism.
Table of contents一、人間佛教的開展 349
二、人間佛教的特性 359
三、結論 374
Hits38
Created date2019.07.11
Modified date2019.07.23



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