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臺灣素食事業經營者與宗教的關係：以T食品公司為例=Links between Vegetarian-Related Business Operators in Taiwan and Religion: Use Food Company T as an Example |
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| Author |
陳菊英 (著)=Chen, Chu-ying (au.)
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| Date | 2018 |
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| Pages | 135 |
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| Publisher | 輔仁大學 |
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| Publisher Url |
https://www.fju.edu.tw/
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| Location | 新北市, 臺灣 [New Taipei City, Taiwan] |
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| Content type | 博碩士論文=Thesis and Dissertation |
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| Language | 中文=Chinese |
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| Degree | master |
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| Institution | 輔仁大學 |
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| Department | 宗教學系碩士在職專班 |
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| Advisor | 鄭志明 |
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| Publication year | 106 |
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| Keyword | 素食=Vegetarian diet; 殺生=Killing living beings; 佛教=Buddhism; 信仰=Belief; 特殊烹調法=Special cookery |
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| Abstract | 本論文採質性研究，以T食品公司(化名)為例，經營者具道教背景，最後皈依佛教，並熱衷推廣素食，本文針對經營者如何將佛教精神實際融入企業過程，製作一訪談紙本，因此本研究依此訪談紙本，訪談法，加上參與問卷調查法及文獻整理作為資料蒐集與分析之依據。將素食事業經營者與宗教的關係，作一完整性的討論，著重以宗教神聖的部分，做細部分析與報告，使素食事業的經營與佛教的精神有其關聯性。
文中章節，從緒論、臺灣素食事業的種類與T公司產業歷程、素食事業經營者與宗教的關係、素食事業經營者的反思與心靈視野、結論。依序論述臺灣素食事業經營者與宗教的關聯性，從個案小時候接觸宗教，創業歷程前期經營初衷為葷素團膳，直至經營後期中，漸漸體悟到佛法憐憫心而全部轉型為素食餐廳，進而期望朝向多角化經營，運用信仰心念，創造出獨特帶有宗教禪味的事業體，將教理用於整體組織部門中，達到永續經營的理念。
從本研究結果得到了發現，T公司經營者的價值觀在接觸佛教後受其影響，在實踐部份，特殊烹調法，能擁有別家沒有的特色。這個行持法，其成果，用客戶意見彙總分析說明，素食的客戶群以女性居多，素食對現代人具有養生、健康的意義。為擴及宗教與經濟領域，將擇一個案素食產業為資料，研究對象為前述企業中之經營者，在其創業過程面臨的各種考驗中，都有其賦予的特殊使命與核心主題宗教為主。肯定人可以經由信仰的媒介來確定生命存有的價值。在人們實現自身生命本質的過程中，同時豐富了宗教的精神內涵，經營者只要展現出身體力行的生命實踐功夫，必能創造企業的競爭優勢與成功。素食事業的經營藉此論文給了現代人另一個思考向度。
The paper conducts qualitative research and uses Food Company T (an assumed name) as an example. The operator of Food Company T is with a background of Taoism. However, he chose to take refuge in the Buddha in the end, passionately promoting vegetarianism. The article produces an interview paper about the method of how the operator actually integrates Buddhism into the business operation. Therefore, the research uses the interview paper, in-depth interview method, questionnaire survey, and literature review as the basis for data collection and analysis for a complete discussion on the link between vegetarian business operator and religion. Focusing on the spiritual part of the religion and carrying out detailed analysis and reports, the relevance between the operation of vegetarian business and Buddhism is established.
The chapters of the article cover introduction, types of vegetarian business in Taiwan and the entrepreneurial process of Company T, the relationship between vegetarian business operator and religion, reflection from the vegetarian business operator and spiritual vision, and conclusion. The relevance between operators of vegetarian business in Taiwan and religion was discussed in sequence starting from the case study where the subject started to be in touch with religion, whereas the catering service for both vegetarians and non-vegetarians was the operation intention in the early stage of entrepreneurship, business transformation to vegetarian restaurant only occurred in the later stage of the operation due to the compassion generated from the step by step realization of dharma, the recent business move towards multidimensional operations, creation of unique business substance with religious Zen atmosphere by exercising belief and faith, to the application of the doctrine to the whole departments of the organization in order to achieve the ideal of sustainable operation.
The result of the research reveals the value that the operator of Company T held is affected by the Buddhism after he starts to learn more about Buddhism. In terms of implementation, the special cookery is equipped with the features that are not able to be found in other restaurants. The approach of the practice and its result is analyzed and demonstrated by the summary of customer feedback. The customers of vegetarian diet are mainly female, and vegetarian diet contains the meanings of health preservation and good health. In order to extend it to the areas of religion and economy, one vegetarian industry is selected as the source of information. Research subjects are the operators from the above industry. While facing all sorts of trials during the process of entrepreneurship, they all have been given special tasks with religion as the core theme. This acknowledges that a person can confirm the value of the existence of life through religion as the medium. While people realize the nature of their own lives, they enrich spiritual connotation of the religion. As long as operators set an example by personally taking part in their life practices, the competitive advantage and success of the business will definitely be able to be created. Through this paper, the operation of vegetarian business provides another thinking dimension for people in today’s world.
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| Table of contents | 第一章 緒論 1
第一節 研究的動機 2
第二節 研究的目的 5
第三節 文獻回顧 6
第四節 研究方法 12
第五節 研究範圍 15
第二章 臺灣素食事業的種類與T公司產業歷程 17
第一節 臺灣素食業的型態 17
第二節 T公司創業歷程 24
第三節 T公司經營策略 35
第四節 T公司未來展望 38
第三章 素食事業經營者與宗教的關係 43
第一節 T公司從事素食的思路 44
第二節 T公司後期的經營模式 57
第三節 A、B餐廳的經營方式 59
第四節 宗教信仰與特殊烹調作法 70
第四章 素食事業經營者的反思與心靈視野 89
第一節 客戶意見彙整分析 89
第二節 素食餐廳的產業責任 104
第三節 職業倫理與宗教的對話 111
第五章 結 論 117
參考文獻 123
附錄
附錄一 訪談邀約函 131
附錄二 訪談問題大綱 132
附錄三 A餐廳客戶意見表 133
附錄四 B餐廳客戶意見表 134
附錄五 T公司組織系統圖 135 |
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| Hits | 266 |
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| Created date | 2020.02.05 |
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| Modified date | 2023.02.03 |
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