No matter what type of organization, its business will be affected by external environment; therefore, organizations must adjust their management in response to external environment changes. The concept of brand awareness and marketing research were mostly used in business organizations, especially the type of profit business, but were rarely emphasized in non-profit project, especially in religious organizations. Purpose and the contribution of this study is to confirm, with particular attention to cardiac improvement of doing good things as the Buddhist organizations are like business organizations, must pay attention to their organization's brand awareness. In particular, they should use marketing concepts and practices to enhance their organization's brand awareness, so that they can enhance the operation of the public and promote the activities of the organization's transparency and visibility, even in the younger members of the organization on the generational transmission of the sustainable development can also generate points. Because to enhance brand awareness can attract more young new members, while strengthening identity and loyalty for existing organizations members. The study will be to explore the theory to infer the concept of brand awareness and marketing organization of Buddhism has its relevance, followed by empirical analysis of the survey to be verified and whether the correlation between the export of its importance. The objects of this study is the member of college community of Buddhism organization and the study concluded that (1) enhance the Buddhist organization's brand awareness can increase members organization loyalty (2) the use of marketing in the Buddhist organization is indispensable.
