Research of the religious industry in recent years, most religious and cultural creative production reflections on the development and education-oriented, and rarely on a commercial mode of innovative models. The purpose of this study is to explore the business model innovation strategy through the case study of Qingtai gold paper. This study used Johnson’s commercial mode four elements, including customer value proposition, and profit formula, and key resources and key processes four elements, research data reported containing the case with representative each religious heritage event for analysis unit, through secondary data and depth interview data, according to type than on, and explained construction, and time sequence analysis and program logic for data analysis, hopes through data interpretation and analysis, the study expected results and management implications.
