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Destination Enlightenment: Branding Buddhism and Spiritual Tourism in Bodhgaya, Bihar
作者 Geary, David (著)
出處題名 Anthropology Today
卷期v.24 n.3
出版日期2008.06
頁次11 - 14
出版者Royal Anthropological Institute of Great Britain and Ireland(RAI)
出版者網址 http://www.therai.org.uk
出版地London, UK [倫敦, 英國]
資料類型期刊論文=Journal Article
使用語言英文=English
摘要In 2002 the Mahabodhi Temple Complex in Bodhgaya was declared a UNESCO World Heritage site. As the alleged site of Buddha's enlightenment it is one of the most revered and sanctified places for Buddhists around the world. This international designation has also set in motion a series of development proposals and heritage policies that seek to rehabilitate and recreate this centre of world Buddhism that provides glimpses of the land of enlightenment as it used to be in the times of the Buddha. Central to these initiatives are plans on behalf of the Bihar state tourism department to promote Brand Buddhism and spiritual tourism through the establishment of an 18 hole golf course and five-star hotels. These development proposals along with the recent UNESCO World Heritage designation have brought to the foreground the multiplicity of stakeholders in competition over the site's spiritual capital today. This paper will explore some of the contradictions and entanglements over Bodhgaya's present and uncertain future.
目次Buddhist Revival of the Mahabodhi Temple 11
Brand Buddhism and UNESCO World Heritage 12
ISSN0268540X (P); 14678322 (E)
點閱次數105
建檔日期2023.07.21
更新日期2023.07.21










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