Author Affiliation: Universität Heidelberg, Germany
摘要
Focusing on the United States as a contact zone for transcultural flows, this article examines how Zen Buddhism was imported into the United States; remade and remarketed there; and then re-imported back into Japan. Beginning with the impact of D. T. Suzuki, the article presents important cultural brokers, institutions, and popular discourses that spread the narratives and practices of both Zen Buddhism and 'Zen.' The examination illustrates the importance of the United States as a religious marketplace in itself and as a productive and creative refinery of and for ideas, lifestyles, and products—in this case, Zen Buddhism.
目次
Abstract 193 The United States as a Contact Zone for Transcultural Flows 193 Transforming Zen Buddhism 193 Importing and Refining 195 The Market for Zazen 196 The Marketing Potential of Zen Buddhist Rhetoric 199 Traditional Zen Buddhist Schools Enter the Field of 'Asian Spirituality' in the United States 200 The United States as a Producer of Religious Brands 201 The 'Zen' Brand 203 Works Cited 204
