The dominant culture in India in the Buddha's day, Brahmanical culture, took as axiomatic the existence of a supernatural creator deity. This deity, termed ‘Brahmā, was conceived as being ‘the all-seeing, the allpowerful, the Lord, the maker and creator, ruler, appointer and orderer, father of all that have been and will be’. Although the Buddha completely rejected such apparent metaphysical speculation as a ‘thicket of views’, he nowhere formulated a systematic repudiation of theism. In one canonical text, however, the Buddha, encountering a young Brahmin espousing theistic beliefs, gives a series of analogies and similes that help to illuminate his views on the matter. In short, the Buddha saw such a belief as being dangerously reflexive, and hence as a symptom of a debilitating conceptual and affective disorder. Thus, in the dialogue, the Buddha aims to ease this ailment of his interlocutor through a threefold strategy: (1) displaying the language usage that under girds the problem; (2) reorienting the interlocutor towards the primacy of his conceptual apparatus as the proper locus of concern; and (3) providing a practice through which the interlocutor may develop the skills necessary for conceptual and affective health. The parameters of the discussion in this sutta are wide enough to render it of relevance to contemporary debates on theism. That is, the issue at stake in the sutta may be read as being not only about a restricted local notion of deity, but about God, broadly conceived. The article contains fresh translations from the text under consideration, the Tevijjasutta of the Dīhanikāya (13).