Trine Brox is associate professor of modern Tibetan studies and director of the Center for Contemporary Buddhist Studies at the University of Copenhagen. Elizabeth Williams-Oerberg is assistant professor and codirector of the Center for Contemporary Buddhist Studies at the University of Copenhagen.
摘要
Although Buddhism is known for emphasizing the importance of detachment from materiality and money, in the last few decades Buddhists have become increasingly ensconced in the global market economy. The contributors to this volume address how Buddhists have become active participants in market dynamics in a global age, and how Buddhists and non-Buddhists alike engage Buddhism economically. Whether adopting market logics to promote the Buddha’s teachings, serving as a source of semantics and technologies to maximize company profits, or reacting against the marketing and branding of the religion, Buddhists in the twenty-first century are marked by a heightened engagement with capitalism.
Eight case studies present new research on contemporary Buddhist economic dynamics with an emphasis on not only the economic dimensions of religion, but also the religious dimensions of economic relations. In a wide range of geographic settings from Asia to Europe and beyond, the studies examine institutional as well as individual actions and responses to Buddhist economic relations. The research in this volume illustrates Buddhism’s positioning in various ways—as a religion, spirituality, and non-religion; an identification, tradition, and culture; a source of values and morals; a world-view and way of life; a philosophy and science; even an economy, brand, and commodity. The work explores Buddhism’s flexible and shifting qualities within the context of capitalism, and consumer society’s reshaping of its portrayal and promotion in contemporary societies worldwide.
目次
Frontmatter i Contents v Series Editor’s Preface vii Acknowledgments ix 1. Introduction: Buddhist Encounters with the Global Market Economy and Consumer Society / Elizabeth Williams-Oerberg and Trine Brox 1 1 The Lama’s Shoes. Tibetan Perspectives on Monastic Wealth and Virtue / Jane Caple 22 2 A Sino-Tibetan Buddhist Modernism. Religious Marketplace, Constellative Networking, and Urbanism / Dan Smyer Yü 40 3 Prosperous Temple Buddhism and NRM Prosperity Buddhism / Jørn Borup 59 4 The Soka Gakkai Economy. Measuring Cycles of Exchange That Power Japan’s Largest Buddhist Lay Organization / Levi McLaughlin 76 5 The Mindful Gardener and the Good Employee. Mindfulness Practices and Affective Labor in Danish Workplaces / Marianne Viftrup Hedegaard 93 6 Branding and/as Religion. The Case of Buddhist-Related Images, Semantics, and Designs / Inken Prohl 111 7 Marketing the Buddha and Its Blasphemy / Michael Jerryson 128 8 Economies of Religion, Buddhism and Economy, Buddhist Economics. Challenges and Perspectives / Lionel Obadia 145
